Notes from the team.
What we're thinking about as we build crm.care. Mostly: AI marketing operations, Salesforce attribution, and the bits of the loop nobody else owns.
Agentforce for small teams: the honest read
Agentforce is an enterprise product with an enterprise rollout — ~8% adoption in year one, ~$550/user/mo plus Data Cloud, months to deploy. Why small teams should buy time-to-outcome instead.
Read postHubSpot Breeze credits: what the AI actually costs
Breeze runs on a per-action credit system, gates its best agents to Pro/Enterprise, and can surprise you with auto-upgrade bills. A clear look at the cost model — and the predictable-price alternative.
Read postIs Pardot dead? Account Engagement in 2026
Account Engagement (Pardot) hasn't died — it's stalled, and a $10–50k migration keeps most teams parked on it. Here's what's actually happening, and the option between living with it and ripping it out.
Read postCopy.ai got acquired — where its users go now
Copy.ai was acquired by Fullcast in Oct 2025 and folded into a RevOps suite. If you relied on it, here's how to pick a replacement — and why the right axis isn't who writes best.
Read postcrm.care now supports HubSpot
crm.care now connects to HubSpot — generate on-brand campaigns, publish dynamic lists and nurture workflows, send + measure email, and read closed-loop attribution back from your CRM, all from one AI operator. Here's what the HubSpot connector does.
Read postcrm.care is now an MCP server
Install crm.care in Claude Desktop, Cursor, or any MCP-compatible AI agent. Public read-only tier for discovery; authenticated per-workspace tier for paying customers. The first marketing-tools MCP server in the AE ecosystem.
Read postWhat is Three Degrees of Attribution in Salesforce? A B2B marketer's guide
Three Degrees of Attribution splits marketing's contribution to closed-won pipeline into Absolute, Direct, and Indirect tiers — so a CFO sees what marketing owns, what marketing co-owns, and what marketing influenced.
Read postcrm.care vs. Jasper for Salesforce-native marketing teams
Honest comparison of Jasper and crm.care for B2B teams running on Salesforce + Account Engagement. Jasper's editor is mature; crm.care closes the loop into AE and back from Salesforce. Different products for different bottlenecks.
Read postHow to publish AI-generated emails to Account Engagement (the table-layout HTML problem)
AI-generated email HTML breaks in Account Engagement because AE renders through Outlook's Word-based engine — table-layout-only, inline-CSS-only, no flexbox or SVG. Step-by-step fix for converting modern AI HTML into AE-compatible email.
Read postPrimary Campaign Source vs Campaign Influence: a practical guide for AE users
Primary Campaign Source is a single field; Campaign Influence is a junction object. They measure different things and report wildly different numbers. Practical guide to data-model differences, when to use which, and how to use both correctly.
Read postWhy crm.care exists
AI marketing tools today are either generic chat wrappers or platform-locked features. There's a gap in the middle: an AI-native operator that lives outside Salesforce but closes the loop into it. That's crm.care.
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